Duo joined forces to bring Korean fried chicken into the world of esports

Bonchon, the global restaurant brand famous for its crunchy, hand-battered, double-fried Korean chicken, is partnering with the San Francisco Shock for the 2023 Overwatch League (OWL) season as the primary sponsor of Shock watch parties.

Bonchon and Shock

Tapping into the culture of its mostly South Korean roster, the San Francisco Shock will introduce Bonchon to countless gamers and share in its mission to spread the joy of Korean comfort food.

“Bonchon and the Shock have a mutual passion for South Korean food and culture and we want to share it with esports fans,” said Bonchon Vice President of Marketing Christina Coy. “This is our first esports sponsorship and we think our two brands together will be a winning combination.”

The most dominant team in OWL history, the Shock are known for winning back-to-back world championships as well as for their star player, Kim “Proper” Dong-hyun, the first and only player in OWL history to be named regular season MVP, Alarm Rookie and Role Star all within a single season.

“We see our partnership with Bonchon as a natural fit for both our fanbases,” said NRG Esports VP of Sales Brandon Tortora. “Not only do our players have a taste of home here in the states through Bonchon, but our fans get to experience and share in our team’s food and culture.”

Famous for its South Korean-style fried chicken, Bonchon is one of the fastest growing restaurant brands in the United States and has more than 400 restaurants across nine countries. For more information, go to www.bonchon.com/menu.


Media Contact:
Sara Hundley, SPM Communications


About San Francisco Shock

The San Francisco Shock is the world’s winningest Overwatch team, having won back to back World Championships, and placing runner up in 2022. The Shock are owned by NRG, a leading esports and gaming entertainment company headquartered in Los Angeles. With its championship teams and innovative gaming lifestyle content, NRG amassed over 2 billion content views in 2022. NRG boasts a World Championship Rocket League team, an Apex Legends squad with numerous national and international titles under its belt, and a top ranked fan favorite Valorant squad. In 2023, NRG acquired Counter Logic Gaming, Madison Square Garden’s esports division, resulting in a slot in the LCS, North America’s League of Legends franchised league.

About Bonchon

Bonchon is a global restaurant brand known for distinctive Korean double-fried chicken, Asian fusion cuisine and Korean specialties. Born in Busan, South Korea, in 2002, the concept was established in the United States in 2006. Bonchon sets out to have its fans “Crunch Out Loud” by sharing the joy of hand-battered, double-fried, crazy crispy Korean fried chicken with the world. It currently has more than 400 restaurants across nine countries: Thailand, the Philippines, Singapore, Cambodia, France, Myanmar, Australia, Vietnam and the United States.

The brand has earned several recent accolades. It was recognized by Business Insider as "the gold standard for fried chicken" as well as included on Nation's Restaurant News’ 2022 "Top 500 Restaurants," Fast Casual Magazine's 2022 "Top 100 Movers & Shakers" and Entrepreneur's 2022 "Franchise 500", "Fastest Growing Franchises", "Top Food Franchise" and "Top Global Franchise" lists.

For more information about Bonchon, visit bonchon.com. To learn more about franchise opportunities, visit franchising.bonchon.com.